Well, there’s a very efficient method for achieving all of this while getting all your potential clients to know your business and be interested in it at the same time: Internet advertising.
Small business online advertising can often be difficult for small businesses still getting on their feet. One of the best and most profitable ways for small businesses to advertise online is through pay-per-click marketing (PPC).
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
How do TechoMarket LLC make sure that our paid advertising is performing as it should be? There are several simple things we can do to make sure we are getting the most bang for our buck.
Understand How Long The Keywords Work For Your Business
The best source of keywords can come from your own website. Consider using a survey tool like Qualaroo to find out what your customers are looking for or why they decided to do business with you (after checkout for example). The language they use can be very effective ad copy for internet advertisements.
You Have To Know Your Plan
There are a lot of places to buy ads, with each site having its own strengths and weaknesses. To start with, you should understand some of the major types of paid advertising.
Display Ads or Banner Ads – Banner ads immediately come to mind when we think about online advertising because they stand out so noticeably on the page. They are very common and come in a variety of sizes. These ads can be effective, but they tend to target customers who are not actively looking for something new.
Text Ads – Text ads are the type you usually see on the primary Google search page.
Google AdWords. – Google AdWords are an obvious choice for many businesses. They offer display and text ads in association with highly targeted keywords. AdWords are a clear choice for any campaign
Bing or Yahoo. – Bing and Yahoo both offer alternative ad platforms that work similarly to Google’s.
Facebook or LinkedIn. – Social advertising has grown enormously in popularity over the last few years
BuySellAds or Direct Buy. – TechoMarket.com is a great place to go to find additional display ad opportunities
Have Your Tracking Ready
If you aren’t able to see how each of your ads is performing, then you shouldn’t be buying paid advertising at all. The beautiful thing about online advertising is that you get the opportunity to track everything. Google Analytics is an absolute must when it comes to online ad buying. This analytics package is free and easy to install.
Review Results Regularly
conversion rates are your most important statistics, not clicks. Clicks just waste money unless they are doing something purposeful for you. With all paid advertising, especially AdWords, the longer you run your ads, the better your rates and quality score will become. This will be true particularly if you rely heavily on good A/B testing and are constantly refining your ad buy.