Whenever you type a question into Google, or any other search engine, the list of links that appear below the ads are known as “organic results.” These appear purely based on the quality and content of the page. Traffic that comes from people finding your links among these results is classified as “organic search” traffic or just organic traffic.
Organic search is a method for entering one or a plurality of search items in a single data string into a search engine. Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. In contrast, non-organic search results may include pay per click advertising.
1. Organic Still Rocks
Although it may have changed slightly since BrightEdge published its report last year, the data still seem to hold true. Organic is simply better for delivering relevant traffic.
With high search engine rankings comes a perception of credibility on the part of searchers. High search rankings imply industry authority and leadership.
With organic search, the user mindset is different. In that case, the user is looking for you, or at least what you sell/offer/publish. When they find you, if you provided an excellent experience, they often come back.
4. Site “Stickiness”
Social media and paid ads might be traffic generators, but they are not long-term customer creators. The bounce rates are high, and the number of pages visited is often very low, in my experience.